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Engage your Chinese Consumers Better

China’s NEV sales up 68% Sep 2020

Tesla China NEV

Hello, last week we looked at China’s third quarter retail sales for 2020. Today we we’ll sharpen the focus a few fstops and take a look at China’s automobile sales for September 2020. As usual we draw from an October 14, 2020 report by the CIW Team, our favorite go to source for China statistical data. Further data is collated from CAIXIN, China Daily and our own research. Overall automobile sales in China for September 2020 reached 2.655 million. A 112.8% year-on-year increase. However cumulative sales volume from January to September was 17.116 million, down 6.9% year-on-year.

China Auto Sales in May 2020

Unit: 10,000VolumeJan-MayMoM (%)YoY (%)YoY
Jan-May (%)
Passenger Cars (PC)166.0595.54.511.2-29.1
    Crossed Passenger
Commercial Vehicles (CV)52.7183.22.547.7-1.4
       Buses incomplete
       Trucks incomplete

NEV (New Energy Vehicles)

In China, NEVs include battery-powered electric, plug-in petrol-electric hybrid and hydrogen fuel-cell vehicles. The total number of automobiles manufactured in September, including NEV and ICE (Internal Combustion Engines) was 2.524 million units, up 14.1% YoY. By comparison, sales of NEV amounted to 138,000 up 67.7% year on year. Of these, pure electric vehicles sales equaled 78,000 a growth of 24.2%. Hybrid vehicle sales reached 190,00, a growth of 2.7%.
The top selling NEV brands in China were:

  1. GMAC Wuling 24,386
  2. BYD 19,048
  3. Tesla China: 11,329

Meanwhile, Monday 2nd November, China unveiled a development blueprint for its NEV industry from 2021-2035 that aims to accelerate the country into an automotive powerhouse. The plan aims to improve technology innovation capacity, build new-type industry ecosystems, advance industrial integration and development, perfect the infrastructure system, and deepen opening-up and cooperation. More about this here

China Auto Sales in H1 2020

China’s auto sales surged by 11.6% year on year in June to 2.3 million units, driven by rising demand for trucks and other vehicles, improved consumption market, and stimulative policy. . Truck sales stood out thanks to the rapid recovery of work and resumption amid COVID-19, especially the resumption of major infrastructure projects.

However, sales of new energy vehicles (NEVs) fell for the 12th straight month, to 104,000 units. 

Despite recent signs of improvement, China’s auto sales are expected to fall by 10-20 percent in 2020 as a whole due to their earlier collapse, from over 25 million units sold in 2019, CAAM said last month.

For a fuller and detailed analysis, please refer to the full report – – at China Internet Watch.

BMW in the news

Back in June this year we reported on Mercedes Benz return to doulbe figure growth in China. BMW now reports its net profit rose by 17.4 percent year-on-year to 1.82 billion euros ($2.12 billion) in the third quarter (Q3). China “saw a continuation of the recovery that had already begun during the second quarter” as BMW increased sales by 6.4 percent in its largest market to a record level of 560,367 units through September.
For further details please read; Net profit of German carmaker BMW up 17.4% in Q3.

Meanwhile China Daily caught up with BMW CEO Jochen Goller at the 2020 CIIE (China International Import Export Expo) in shanghai and posted this interview on his thoughts on the China automobile market.

For professional support or questions re your China marketing, please contact us.

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