Sign of the times

China no fly zone;

They say a picture is worth a thousand words,. So, you can create your own narrative for this one but here is a little background. It was taken a few Km north of Beijing Capital Airport. Behind and all around is a bustling dormitory and commercial area. To us it was a stark reminder of just how far we have come with technology. Would we have even imagined coming across such a sign say, 5 years ago?

Today, brands such as JD and the Alibaba group use drones for on line shopping delivery. JD in particular has a distribution centre a few hundred metres from this location. The surrounding offices and apartments are a good source of business. Being an airport location, many industries are storage and delivery related. It is not unusual to see a drone or three skimming across the evening sky from a freight forwarding company to the airport cargo area.

Less than 5 km from the end or start of number three runway, this bit of air space can become mighty congested. Although the image makes it very obvious what the target is, the sign also goes on to list kites, balloons, RC aeroplanes and lanterns. Sort of a generic “Keep Clear” sign for the sky!

Thinking of launching your new business in China?
Drop Everlyne a line to chat about it more.

Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.

Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003


Published by The Bic

Bicyu is a NZ registered, British owned MarTech business based in Beijing providing marketing, tech, education and information services to European, NZ, Australian, UK, African, and Asian firms doing business in China. We work with local ones too. We've been here doing this since 2003. We also incorporate Aim2D and Uengager in our small brand list.

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