Can middle-class Chinese withstand the aftershocks of COVID-19?
Hello, today we are changing gears a little but with a link to an article form Sixth Tone. You will recall we introduced Sixth Tone back here as a newer edition of our news provider stable. Well maybe not news as such. Sixth Tone tends to be more of a deeper, analytical media usually taking a meatier approach to stories about social issues or people in China. A longer read.
Which is a primary reason why we include them. Knowing the latest China business, marketing and tech trends and news is important. In today’s word, things change awfully quickly.This is even more true in China where what appear as trends can be fads; here at breakfast, forgotten by supper.
So a wise China business or marketing manager also looks at the deeper picture. How do these trends or latest news impact consumers at a deeper level? How is society changing? Do they? Is it? And if so, in what way? Having cutting edge tools and info is one thing. It is part of the fight. The other and arguably more important part is knowing how this info relates to your business. To your customers. And then figuring out how and if you can or need to leverage it.
“I have never perceived my family to be part of the middle class,” she said. “When I hear ‘middle class,’ I think of my clients. They have more money from their own companies or their jobs as skilled professionals or managers in large enterprises. My husband and I both work in the service industry; it’s very fragile.”Sixth Tone
So our topic today is a look at the so called Middle Class in China. How they see themselves, the pressure they are under and how they are effected by Covid 19. If at all. How and what way are their lifestyles changing. With the “middle class” still a burgeoning group in China and influential in many of consumer trends, this article , a look inside the head of China’s middle class, is a must read for any business with either a presence in China or thinking of establishing one.
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Then perhaps you may like to chat directly and personally with Everlyne?
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Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.
Hello, Nihao, I’m Everlyne
I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
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Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.
If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.