WPBeijing was a marketing studio founded in Beijing, October 2003 by Peter Bic and Everlyne Yu. 2017 it became Bicyu, a NZ registered company. The Aim2D brand was formed in 2014.
This article is part of a Weekend Series where we dare to share our experiences and insights.
So, make yourself a pot of Oolong tea, grab a chocolate bar and settle down for a longer read.
Can middle-class Chinese withstand the aftershocks of COVID-19?
Hello, today we are changing gears a little but with a link to an article form Sixth Tone. You will recall we introduced Sixth Tone back here as a newer edition of our news provider stable. Well maybe not news as such. Sixth Tone tends to be more of a deeper, analytical media usually taking a meatier approach to stories about social issues or people in China. A longer read.
Which is a primary reason why we include them. Knowing the latest China business, marketing and tech trends and news is important. In today’s word, things change awfully quickly.This is even more true in China where what appear as trends can be fads; here at breakfast, forgotten by supper.
So a wise China business or marketing manager also looks at the deeper picture. How do these trends or latest news impact consumers at a deeper level? How is society changing? Do they? Is it? And if so, in what way? Having cutting edge tools and info is one thing. It is part of the fight. The other and arguably more important part is knowing how this info relates to your business. To your customers. And then figuring out how and if you can or need to leverage it.
“I have never perceived my family to be part of the middle class,” she said. “When I hear ‘middle class,’ I think of my clients. They have more money from their own companies or their jobs as skilled professionals or managers in large enterprises. My husband and I both work in the service industry; it’s very fragile.”Sixth Tone
So our topic today is a look at the so called Middle Class in China. How they see themselves, the pressure they are under and how they are effected by Covid 19. If at all. How and what way are their lifestyles changing. With the “middle class” still a burgeoning group in China and influential in many of consumer trends, this article , a look inside the head of China’s middle class, is a must read for any business with either a presence in China or thinking of establishing one.
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bicyu / Aim2D. She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squid to local Chinese firms such as Midea, and OK Order.
Hello, Nihao, I’m Everlyne.
I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.
PRESS TO CALL ME NOW