Tackling the tough questions and misinformation
Hello, greetings from Shunyi where it is Thursday, September 24. The month is nearly over. Seems not too many days ago it was just starting. Probably, like us you noticed during Covid, when everyone was locked in and owt much was happening time dragged. February seemed a really long month for us, March was a bit slow too. Now, the phones are
ringing, and time flies. A few more days and we will be warned about only xx shopping days to Christmas. Brands will likely be more aggressive in targeting our Christmas wallets this year.
Ok, in case you hadn’t noticed, we are doing something a little out of the ordinary. Or ordinary for us. Some, not many, but enough to warrant an explanation, of the calls or questions we face relate to the links in our site and articles. And who is Caixin? Seems there is some concern that these links are to dubious sites or we receive commission from them. Affiliates. And that’s good. Good that you worry we mean, not good that we do. Because we don’t. Because, again, like your mum probably told you, don’t click strange links and go out with strange men!
So, let’s make it crystal.
Starting with Caixin. Caixin Global is a Beijing based independent on line news portal. By independent we mean it does not just publish articles or “Press Releases” from the Chinese Government. While they do not court controversy as much as the Alibaba owned South China Morning Post [SCMP] – which is why SCMP is more oft than not blocked in China- they, Caixin, are not afraid of going after the hard stories and digging. Their reporting on the initial response to Covid in Wuhan highlighted a lot of initial response and responsibility issues and problems that became apparent as the disease took hold.
We reference Caixin lot as they are a daily publication, which is updated during the day. That means, the news you read there is fresh laid, like a good egg should be. Caixin also have the usual sub categories; China business, China economics and finance, tech and a regular look at what is trending on social media in China. You can select what ever niche suits your business. On the other hand, we take a broader approach and cover things that appeal generally to business in China. Caixin is semi pay walled, part of their offering is totally free. Others are restricted to members. Membership is free, but you need to sign up with an email.They also have “Premium” articles only accessible by a paid subscription.
Affiliates – watz that?
So, no, we are not affiliated with Caixin, nor do we receive any kick back or commission. The same holds true for any link we include in our site. We do so because we either know the brand well, often personally, and know they can offer a serious service, or we have ourselves read and tested their site many time previously.
We have always been upfront, Aim2D is a free China news portal operated and owned by Bicyu NZ Co Ltd- a digital marketing firm founded in Beijing back in 2003. So yes, we also link to our services- just in case you need them! There are a lot of scams and nasties in this world, Aim2D and Bicyu are not among them. Our stated goal is to dispel conspiracies and shed light on dubious stories that permeate mainstream media.
Aim2d’s aim, is to provide you, the reader and possibly potential player in the China market, with as much updated, relevant general business, marketing, tech and social news about China as we can. Free. We do this to help you make better educated and informed decisions on your business in China.
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bicyu / Aim2D. She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squid to local Chinese firms such as Midea, and OK Order.
Hello, Nihao, I’m Everlyne.
I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.
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