Design a site like this with
Get started

Engage your Chinese Consumers Better

Food for Thought in China

2 Chinese female shoppers wearing masks

It is said, or used to be, that you can’t go wrong in the food business. No matter what, people gotta eat. Well, today in China, that theory is being put to the test. Very strongly tested. Maybe the same in your part of the world? Whilst China’s much hyped 6/18 shopping extravaganza showed the Chinese were returning to spending and overseas luxury brands, such as Mercedes Benz were enjoying double figure growth again, the recovery if it is one, is shaping up to be a little lopsided.

As inferred above, Chinese consumers are spending big, but it seems, spending selectively. Cosmetics was one such niche to shine in the last 6/18 sales fair, much to the delight of Perfect Diary and no, it is not a typo, that is a brand of cosmetic in China. Not just any brand by the way~ However, with International travel still not really going anywhere, travel agents are not seeing quite the same rush for domestic locations. Perhaps the money “saved” on travel and duty free stores is now finding its way into the domestic China luxury market? Stats tend to support this.

Whilst the virus is not selective in whom it targets, rich or poor, the knock on effect is felt more keenly by the lower income brackets. This is reflected in slower sales of “mundane” consumer products, electrical appliances etc. The F&B [Food and Beverage] industry is also not seeing such a huge growth with KFC and Budweiser still dragging the sales chain. So yes, people gotta eat, but this is being seen in supermarkets, not cubs, bars and restaurants. It may be contained in China but the ghost of Covid casts a very long shadow of fear with Chinese.

However, maybe all is not lost for the hitherto mentioned markets. Help may be at hand by way of the China Ministry of Commerce . This year, the month of September, starting next Wednesday the 9th will see the launch of “consumption promotion month.” Expect the usual suspects, carnivals e-com promotions. Yet, the last week of this promotion, cunningly coincides with the end of the 7 day National day holiday. Also known as “The Golden Week” In China, not just for its generally fair weather, but as it is a bonanza time for most China brands and retailers as millions of Chinese travel. So maybe we could possibly expect something unexpected?

There is a a fuller version courtesy of Bloomberg Intelligence reprinted by Caixin complete with data analysis and statistics. Our head image of night time summer shoppers in Sanlitun, Beijing is also courtesy of Caixin.
We at Aim2D would love to know what is happening in your corner of the world? What markets, sectors seem to be recovering- what are still languishing? Who or what are the winners, the losers? What incentives, stimuli or recovery polices are in place? Let us know in comments please?

Thought for the day:
I could dance with you until the cows come home.
On second thought I’d rather dance with the cows until you come home.—
Groucho Marx

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
We would be honoured if you subscribed to our content.

Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;

Introducing Everlyne YU


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003


Follow Uengager on Wechat

Note: App is in Chinese and needs WeChat account to access.

WeChat QR Code


Take Tea with Everlyne


Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat

B1 XlabBuilding 1, TusPark B, Tsinghua Science Park

No.1 East Zhongguancun Road,Beijing, Haidian District 100084China

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: