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Engage your Chinese Consumers Better

Digging Deeper into China Society

Chinese woman-tea-ceremony

If you have read our home page or about us, you will know that Aim2D is about sourcing an alternative selection of China marketing, tech, business and social media news for organisations [or individuals] who are considering entering the China market.

We know, from our own experience and because many of you have told us, that is it sometimes difficult to find current, objective data on China. And we all know that when doing due diligence

and market entry appraisal, current trends – news and information is critical. We are not trying to pretend that China is perfect, heaven on earth. However, having been here, as a foreign marketing studio, since 2003 we have learnt that spin and propaganda cuts both ways.

Today, we would like to introduce you to another China media – Sixth Tone-which we hope you will find useful and informative. Educational even.~ Sixth Tone takes its name from the Chinese alphabet, or tones to be exact. There are 5 of them. But Sixth Tone decided the was room for one more to give an even deeper meaning to life in China. Or, in their words:

“Fresh Voices from today’s China”

Now at first blush, this is not so much like a business or news site in the same way as Caixin or China Daily or Jing Daily. So why include it?.

What is going on in Society?

There is no substitute for facts, data and stats in business but on the other hand they do not always tell us the real story. Or give us the full picture. We need to know what is behind the numbers, what is driving the trends and stats. In other words, as we have said before, we need to know what our customer is thinking- not just what she is doing. What is actually influencing her to make the buying decisions she does? Or does not as the case may be. What is happening behind the scenes? What is happening in society?

This is what Sixth Tone does. It looks below the surface and focuses on budding trends that are still forming or subtle changes that are taking place inside Chinese society that many mainstream news or business sites may have missed. Your early warning system to things that may, or may not, impact on your China business. We have added Sixth Tone to our index page – it’s a sticky so always loads first, but in the meantime, you can check Sixth Tone out here.

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Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
We would be honoured if you subscribed to our content.

Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;

Introducing Everlyne YU


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003


Follow Uengager on Wechat

Note: App is in Chinese and needs WeChat account to access.

WeChat QR Code


Take Tea with Everlyne


Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat

B1 XlabBuilding 1, TusPark B, Tsinghua Science Park

No.1 East Zhongguancun Road,Beijing, Haidian District 100084China

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