Digging Deeper into China Society

Chinese woman-tea-ceremony

If you have read our home page or about us, you will know that Aim2D is about sourcing an alternative selection of China marketing, tech, business and social media news for organisations [or individuals] who are considering entering the China market.

We know, from our own experience and because many of you have told us, that is it sometimes difficult to find current, objective data on China. And we all know that when doing due diligence

and market entry appraisal, current trends – news and information is critical. We are not trying to pretend that China is perfect, heaven on earth. However, having been here, as a foreign marketing studio, since 2003 we have learnt that spin and propaganda cuts both ways.

Today, we would like to introduce you to another China media – Sixth Tone-which we hope you will find useful and informative. Educational even.~ Sixth Tone takes its name from the Chinese alphabet, or tones to be exact. There are 5 of them. But Sixth Tone decided the was room for one more to give an even deeper meaning to life in China. Or, in their words:

“Fresh Voices from today’s China”


Now at first blush, this is not so much like a business or news site in the same way as Caixin or China Daily or Jing Daily. So why include it?.

What is going on in Society?

There is no substitute for facts, data and stats in business but on the other hand they do not always tell us the real story. Or give us the full picture. We need to know what is behind the numbers, what is driving the trends and stats. In other words, as we have said before, we need to know what our customer is thinking- not just what she is doing. What is actually influencing her to make the buying decisions she does? Or does not as the case may be. What is happening behind the scenes? What is happening in society?

This is what Sixth Tone does. It looks below the surface and focuses on budding trends that are still forming or subtle changes that are taking place inside Chinese society that many mainstream news or business sites may have missed. Your early warning system to things that may, or may not, impact on your China business. We have added Sixth Tone to our index page – it’s a sticky so always loads first, but in the meantime, you can check Sixth Tone out here.

About Bicyu

In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bicyu / Aim2D. She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.

Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squid to local Chinese firms such as Midea, and OK Order.

Bicyu client logo bar
A selection of Bicyu clients since 2003

Hello, Nihao, I’m Everlyne.

Everlyne Yu-
Everlyne Yu

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Contact Everlyne

Published by The Bic

Bicyu is a NZ registered, British owned MarTech business based in Beijing providing marketing, tech, education and information services to European, NZ, Australian, UK, African, and Asian firms doing business in China. We work with local ones too. We've been here doing this since 2003. We also incorporate Aim2D and Uengager in our small brand list.

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