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Marketing, Social, Tech

New China News Link

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Hello, and greetings from Shunyi, Beijing where it is Tuesday 25th August.
We are expecting 35* and light rain. A pleasant day!
In this post we are doing something a little different. Introducing a new media source. China Plus. OK, China plus is not exactly new, it’s been around a while, we have been evaluating it or a couple of months.

To give some quick background,

China Plus is the website of CRI International. China Radio International and it was broadcasting when the Bic first arrived back in 2001. It followed an easy listening format, playing mostly middle of the road 1970’s onward western pop songs. Hosted by English speaking jocks, its most popular slot was breakfast segment. A not too serous station for English listening practice maybe?

CRI is owned, operated, control and thus restrained by the China Gvt so it generally walks a fairly safe path. Nothing even remotely contentious. To some extent China Plus follows the same recipe. It tackles local and international news, but mindful of the censors guidelines. It is less restrictive than say Global Times which spins everything to a pro party line yet not quite as adventurous as say Caxin Global or the Alibaba owned South China Morning News. Which, incidentally, is more often blocked in China than not.

But we felt it is worth adding to our stable of links for a lighter, podcast approach. Well it is a radio based site. There are also a few business news stories we missed elsewhere, as such this.You might even pick up a few Chinese words or expressions along the way~

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Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;

Introducing Everlyne YU

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In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.

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Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

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A selection of Bicyu clients since 2003

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