Alimama Predicts Gen Zers and Lower-Tier Cities Will Rule Fashion

Jiangsu- a smaller but popular Chinese city

Hello, before we get to the story let’s clarify who or what Alimama is.
As most people know, China is not immune to the occasion knock off, and that includes brand names. We have had Kadok for Kodak, the reverse Nike swoosh and Crocodile logos to name a few. So its not beyond the bounds of possibilities that this is a knock off of Alibaba. But it is not.

Alimama is actually a part of Alibaba, its marketing, technology, and big data platform to be exact.The sheer size of Alibaba’s various products means it has data capable of producing some highly detailed and accurate predictions or forecasting models. Hence the title of this post.
In the words of Alibaba:

Relying on the core business data and super media matrix of the group, Alimama provides customers with full-link consumer operation solutions, making business marketing simpler and more efficient.

https://www.alimama.com/index.htm#!/home/index

If you wanted to check out Alimama please note the site link is, at this point, Chinese so some form of translation soft is required. Ok now we have all been introduced to Alimama, let’s read the article, courtesy of Jing Daily. And remember what we often say; even if fashion isn’t your game, where China fashion goes, mainstream marketing generally tends to follow.

Our head image is Jiangsu, a smaller province in the mid east coat of China, extremely popular starting base for many foreign small business and comes courtesy of JJying.
You can read more about Jiangsu and other smaller Chinese cities that provide great opportunities for your China business foothold.

As always, Everlynes’ door and ears are always open should you wish to explore possibilities for your brand in China.

Hello, I’m Everlyne Yu, founder and CEO of Uengager and WPBeijing Marketing Studio 2003.

I have a wealth of knowledge and experience in the China market and have been privileged to work with many international clients, such as VW and their release of their Bora and the extremely successful CC as well as a long term, ongoing relationship with Sodexo.

Selected Clients

I am happy to chat and discuss any questions, no matter how small or trivial you may think. Probably someone has already asked the same question- many times!

In China Marketing- there is no such thing as a silly question.

To see how your brand can flourish in China, please talk to Everlyne now, or understand more about me.

Ev Yu
Everlyne Yu CEO Uengager

Relying on the core business data and super media matrix of the group, Alimama provides customers with full-link consumer operation solutions, making business marketing simpler and more efficien

Published by Bicyu.com

Bicyu is a NZ registered, British owned MarTech business based in Beijing- the one in China. Yeah sort of a mongrel. We provide marketing, tech, education and information services to European, NZ, Australian, UK, African, and Asian firms doing business in China. We work with local ones too. We've been here doing this since 2003. We also incorporate Aim2D and Uengager in our small brand list.

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