Alimama Predicts Gen Zers and Lower-Tier Cities Will Rule Fashion

Jiangsu a smaller province in China is not just beautiful but attractive economically for foreign brands

Hello, before we get to the story let’s clarify who or what Alimama is.
As most people know, China is not immune to the occasion knock off, and that includes brand names. We have had Kadok for Kodak, the reverse Nike swoosh and Crocodile logos to name a few. So its not beyond the bounds of possibilities that this is a knock off of Alibaba. But it is not.

Alimama is actually a part of Alibaba, its marketing, technology, and big data platform to be exact.The sheer size of Alibaba’s various products means it has data capable of producing some highly detailed and accurate predictions or forecasting models. Hence the title of this post.
In the words of Alibaba:

Relying on the core business data and super media matrix of the group, Alimama provides customers with full-link consumer operation solutions, making business marketing simpler and more efficient.!/home/index

If you wanted to check out Alimama please note the site link is, at this point, Chinese so some form of translation soft is required. Ok now we have all been introduced to Alimama, let’s read the article, courtesy of Jing Daily. And remember what we often say; even if fashion isn’t your game, where China fashion goes, mainstream marketing generally tends to follow.

Our head image is Jiangsu, a smaller province in the mid east coat of China, extremely popular starting base for many foreign small business and comes courtesy of JJying.
You can read more about Jiangsu and other smaller Chinese cities that provide great opportunities for your China business foothold.

As always, Everlynes’ door and ears are always open should you wish to explore possibilities for your brand in China.

Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.

Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she do does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003


Published by The Bic

Bicyu is a NZ registered, British owned MarTech business based in Beijing providing marketing, tech, education and information services to European, NZ, Australian, UK, African, and Asian firms doing business in China. We work with local ones too. We've been here doing this since 2003. We also incorporate Aim2D and Uengager in our small brand list.

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