Digital economy in China

A hostess sells products via live broadcast during the first live broadcast fair held in Guangzhou, Guangdong province, on June 6, 2020. [Photo/Xinhua

Since we moved from barter, humanity has had a series of “economies.” Among the most recent was the highly vaunted “GIG Economy. Today in China, we are hearing a lot about the Digital Economy- what is this?

Well for the answer to that Google, as they say, is your friend.
This is not a China Digital Economy primer or 101.
Last Tuesday we ran a small piece re China’s 2nd quarter GDP figures. Today we will take an equally quick look at – some of- the ways Digital and new business models are creating new careers, modernising old ideas and helping in China’s slow recovery from Covid 19.

Again we link to China Daily for a slightly deeper explanation and a series of images showing how Digital is playing a part in moving China forward. As always, if you have any question regarding your brand in China’s digital economy, Everlyne is happy to talk with you.[ Digital is her “thing!”]

Hello, I’m Everlyne Yu, founder and CEO of Uengager and WPBeijing Marketing Studio 2003.

I have a wealth of knowledge and experience in the China market and have been privileged to work with many international clients, such as VW and their release of their Bora and the extremely successful CC as well as a long term, ongoing relationship with Sodexo.

I am happy to chat and discuss any questions, no matter how small or trivial you may think. Probably someone has already asked the same question- many times!

In China Marketing- there is no such thing as a silly question.

To see how your brand can flourish in China, please talk to Everlyne now.

Ev Yu
Everlyne Yu CEO Uengager

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