Since we moved from barter, humanity has had a series of “economies.” Among the most recent was the highly vaunted “GIG Economy. Today in China, we are hearing a lot about the Digital Economy- what is this?
Well for the answer to that Google, as they say, is your friend.
This is not a China Digital Economy primer or 101.
Last Tuesday we ran a small piece re China’s 2nd quarter GDP figures. Today we will take an equally quick look at – some of- the ways Digital and new business models are creating new careers, modernising old ideas and helping in China’s slow recovery from Covid 19.
Again we link to China Daily for a slightly deeper explanation and a series of images showing how Digital is playing a part in moving China forward. As always, if you have any question regarding your brand in China’s digital economy, Everlyne is happy to talk with you.[ Digital is her “thing!”]
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bicyu / Aim2D. She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squid to local Chinese firms such as Midea, and OK Order.
Hello, Nihao, I’m Everlyne.
I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.
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