This post is a sticky, self help guide to China business news resources available, always on top. Please scroll for latest posts; curated news links and stories relating to China Business, Marketing, Technology and Social Media. Tune into the pulse and heartbeat of China today.
If you are looking at marketing support for your fashion or luxury brand in China, drop Laura – above: a line.
<p class="has-normal-font-size" style="line-height:1.4" value="<amp-fit-text layout="fixed-height" min-font-size="6" max-font-size="72" height="80">This post highlights links to China Business, Marketing or Tech news sources combining to form a mosaic of educational and informative opportunity.
Real time contextual news means you can anchor your customers social media data to the background in which she functions and influences her buying decisions. This perspective, helps you better understand your customers, their motivations and ultimately, make better China business decisions.
Jing daily focuses on China Luxury, which even if it is not your focus, should still be of interest to you as it is a very good gauge of the marketing climate in China.Where luxury goes, mainstream usually follows.
Caixin is a Beijing based publication with its finger on the pulse of business China generally. Despite its local base, it is not afraid to call things as they are. Caixin is a FREEMIUM publication, some stories are by subscription only. Highly recommended
Most businesses know this one. It can get a bit salacious and sensational at times. Is, more oft than not, blocked in China because of its open criticism. Never-the-less, it’s business stories are another excellent source of learning. Not as good as Caixin, worth browsing.
Title says it all really. Their self description states:
“News & Analysis on Cosmetics Formulation & Packaging in Asia-Pacific.” If this is your industry and you want to keep up in Asia, welcome. They also have an EU ans US version.
Updated less often~
Sixth Tone is less of a news site and more a sharp lens on China society and what is happening at grass roots level. Ideal as your early warning system for tends and changes in China. Not afraid to push boundaries in some of their content.
If tourism is your focus, this site updates fortnightly with China travel / tourism news. If not your sector, this take you to their home page where you can chose what fits you.
Yes, lux again. You know why. But also worth considering, your brand may well be seen as lux in China due to its pricing.~ They provide a weekly update on business intelligence on the luxury market in China.
A Shanghai-based Creative Food & Beverage Agency creating experiential F&B. From pop-ups, activations, and disruptive campaigns for brands in China. We link to their monthly “blog” because- well, its rather good!
Ahh, it is difficult to go or do much in China without the seemingly omnipotent and ubiquitous Alibaba. A finger in every pie, if there weren’t so many pies. We link to their “New Retail” news page. Why? Because it is the future today of retailing in China. They also produce some brilliant videos.
Have a specific question around your brand in China?
Aim2D is part of the Bicyu Group, a digital marketing studio founded in 2003 as WPBeijing.
We’ve been around the block a few times, skinned our knees and crashed the bike a time or three, maybe we can share what we have learnt?
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