Latest China Marketing News

Chine business and marketing news reporter

This post is a sticky, self help guide to China business news resources available, always on top. Please scroll for latest posts; curated news links and stories relating to China Business, Marketing, Technology and Social Media. Tune into the pulse and heartbeat of China today.
If you are looking at marketing support for your fashion or luxury brand in China, drop Laura – above: a line.


Real time contextual news means you can anchor your customers social media data to the background in which she functions and influences her buying decisions. This perspective, helps you better understand your customers, their motivations and ultimately, make better China business decisions.

Updated Daily

Jing Daily:

Jing daily focuses on China Luxury, which even if it is not your focus, should still be of interest to you as it is a very good gauge of the marketing climate in China.Where luxury goes, mainstream usually follows.

Caixin;

Caixin is a Beijing based publication with its finger on the pulse of business China generally. Despite its local base, it is not afraid to call things as they are. Caixin is a FREEMIUM publication, some stories are by subscription only. Highly recommended

South China Morning Post -SCMP

Most businesses know this one. It can get a bit salacious and sensational at times. Is, more oft than not, blocked in China because of its open criticism. Never-the-less, it’s business stories are another excellent source of learning. Not as good as Caixin, worth browsing.

China Daily

.Yep, we know what you are thinking. Yet despite its reputation as “Party Mouthpiece” its business and technology section are often informative. It does take a more conservative, superficial approach but should not be written off as a source for China biz news.

Cosmetics Design Asia

Title says it all really. Their self description states:
“News & Analysis on Cosmetics Formulation & Packaging in Asia-Pacific.” If this is your industry and you want to keep up in Asia, welcome. They also have an EU ans US version.

Updated less often~

Sixth Tone

Sixth Tone is less of a news site and more a sharp lens on China society and what is happening at grass roots level. Ideal as your early warning system for tends and changes in China. Not afraid to push boundaries in some of their content.

China Internet Watch

If tourism is your focus, this site updates fortnightly with China travel / tourism news. If not your sector, this take you to their home page where you can chose what fits you.

The Luxury Conversation

Yes, lux again. You know why. But also worth considering, your brand may well be seen as lux in China due to its pricing.~ They provide a weekly update on business intelligence on the luxury market in China.

The Taste Collective

A Shanghai-based Creative Food &  Beverage Agency creating experiential  F&B.  From pop-ups,  activations, and disruptive  campaigns  for brands in China. We link to their monthly “blog” because- well, its rather good!

Alibaba

Ahh, it is difficult to go or do much in China without the seemingly omnipotent  and ubiquitous Alibaba. A finger in every pie, if there weren’t so many pies. We link to their “New Retail” news page. Why? Because it is the future today of retailing in China. They also produce some brilliant videos.

About Bicyu

In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bicyu / Aim2D. She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.

Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squid to local Chinese firms such as Midea, and OK Order.

Bicyu client logo bar
A selection of Bicyu clients since 2003

Hello, Nihao, I’m Everlyne.

Everlyne Yu-
Everlyne Yu

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.

PRESS TO CALL ME NOW

Contact Everlyne

Published by The Bic

Bicyu is a NZ registered, British owned MarTech business based in Beijing providing marketing, tech, education and information services to European, NZ, Australian, UK, African, and Asian firms doing business in China. We work with local ones too. We've been here doing this since 2003. We also incorporate Aim2D and Uengager in our small brand list.

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