Looking at history, culture and business, Europe and China have, over the centuries shared a lot in common. Despite some setbacks along the way, the two regions have cooperated on many fronts, from the early Marco Polo voyages to today’s tech and businesses exchanges.
The Covid 19 virus hit Europe shortly after China, and as China slowly recovers and starts winding up again, Europe too is now beginning to move forward. Logistic services are slowly coming back to somewhere near normal and European countries are starting business up again. With China recovering a little ahead of Europe its growing consumption has provided a much needed boost to some European businesses hard hit by the virus.
This article from Xinhua takes a look at a gaggle of European business who are filling orders in China. From Greek red saffron to Polish pottery to Adidas and Land Rover cars, exports are not just firing the factories up, but in many cases, Adidas and Mercdes for example, sales are now turning to growth in China.
Xinghua does tend to put a more parochial, patriot spin on its articles, but never-the-less this piece makes an interesting read.
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bicyu / Aim2D. She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squid to local Chinese firms such as Midea, and OK Order.
Hello, Nihao, I’m Everlyne.
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