China Smart Phone Makers Gear up for 2nd and 3rd Quarter War

Sales people introduce mobile phone products to customers through livestreaming at a shopping mall in Zhengzhou, capital of Central China's Henan province, on March 13, 2020. [Photo/Xinhua]

After a dismal first 6 months driven, dictated and decimated by the Covid virus, Chinese handset makers are gearing up for an increase in fortunes for the second two quarters of 2020. Some are betting big on exports to India and Africa, whilst others are throwing everything at 5G.

Chinese smartphone vendor Oppo is running on full throttle in the 5G era, with innovative products, better corporate structure and more focused marketing strategies.
The move is part of Oppo’s broader push to stand out amid intense competition among 5G smartphones, which are becoming increasingly popular and affordable in China.

Meanwhile, in the India marketed, dominated by Chinese made handsets, Xiaomi hung on to its crown as the top seller. This is despite only increasing shipments by 3%, YOY. Its current market share remains flat at 30%, driven largely by the popularity of Xiaomi’s Redmi Note 8 phones.

Huawei is already betting on 6G tech, alongside Korean handset maker Samsung.

Content for this post was collated from China Daily and Caixin , image courtesy of Xinhua

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In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.

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If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

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Published by The Bic

Bicyu is a NZ registered, British owned MarTech business based in Beijing providing marketing, tech, education and information services to European, NZ, Australian, UK, African, and Asian firms doing business in China. We work with local ones too. We've been here doing this since 2003. We also incorporate Aim2D and Uengager in our small brand list.

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