China Smart Phone Makers Gear up for 2nd and 3rd Quarter War

Sales people introduce mobile phone products to customers through livestreaming at a shopping mall in Zhengzhou, capital of Central China's Henan province, on March 13, 2020. [Photo/Xinhua]

After a dismal first 6 months driven, dictated and decimated by the Covid virus, Chinese handset makers are gearing up for an increase in fortunes for the second two quarters of 2020. Some are betting big on exports to India and Africa, whilst others are throwing everything at 5G.

Chinese smartphone vendor Oppo is running on full throttle in the 5G era, with innovative products, better corporate structure and more focused marketing strategies.
The move is part of Oppo’s broader push to stand out amid intense competition among 5G smartphones, which are becoming increasingly popular and affordable in China.

Meanwhile, in the India marketed, dominated by Chinese made handsets, Xiaomi hung on to its crown as the top seller. This is despite only increasing shipments by 3%, YOY. Its current market share remains flat at 30%, driven largely by the popularity of Xiaomi’s Redmi Note 8 phones.

Huawei is already betting on 6G tech, alongside Korean handset maker Samsung.

Content for this post was collated from China Daily and Caixin , image courtesy of Xinhua

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