Peoples Voice in China Government

Reporters at a China Govt meeting- image Xinhua

Introducing China’s E-ferendums!

We’ve listed this as SOCIAL Media News as it sheds a small amount of light n the way China works- sort of behind the scenes.

Whilst it is true China does not have elections as we in the the west know them, with all the hype and pageantry, their system does provide limited access for people to have some say in the way China is run. Even down to the selection of who in their city, town, village or hamlet is going to be The Party Rep to stand for them in Beijing.

However, this time we look at something that those of us from a British justice and governance system, might recognise as “a referendum.” Or perhaps, given Chin’s advanced use and of love of technology, an E-ferendum! In other words, using one or more social media platforms to float an idea to test or gauge the feeling of the public before passing into law. Often used by local bodies it has also been used by central Government.

In this article we look at a recent example: a rather contentious and complex issue: Motor Car Ownership in Beijing.

As always, to learn more from our own China marketing guru and China MartTech KOL, Everlyne YU don’t be afraid to drop a line or call Ev direct and chat to her about your project and China success.

Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.

Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she do does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003


Published by The Bic

Bicyu is a NZ registered, British owned MarTech business based in Beijing providing marketing, tech, education and information services to European, NZ, Australian, UK, African, and Asian firms doing business in China. We work with local ones too. We've been here doing this since 2003. We also incorporate Aim2D and Uengager in our small brand list.

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