As China slowly starts to move towards a new post Covid future, more international big brand names are doubling down on their China investment.
We recently commented on two German automobile brands, VW and BMW, who had increased their stake in their China investment. Today we look at another German brand following in similar foot steps- Adidas.
Citing a growing healthy lifestyle and fitness awareness in China Adidas has moved to invest in strengthening its supply ability in China. Perhaps the chaos and disruption to supply lines and distribution channels in general during the Covid crisis is also playing on their mind.
Their new, automated distribution center will be based in Suzhou catering for their China and Asia Pacific markets. According to Adidas China General Manager Jason Thomas it will “Incorporate some of the world’s most advanced automated logistics technology”.
During the Covid outbreak in China, authorities closed gyms, fitness centres, movie theatres and other places of public gathering. Fitness centres finally reopened around mid . However it is expected that losses suffered during the Closure will be offset as many more Chinese see fitness as key to a healthy lifestyle and better resistance to virus attacks.
Our prediction is the health and fitness industry in China will continue to glow white hot for some time to come. Image courtesy of ZHEN HUAI FOR CHINA DAILY
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