Adidas Strengthens its Position in China

As China slowly starts to move towards a new post Covid future, more international big brand names are doubling down on their China investment.

We recently commented on two German automobile brands, VW and BMW, who had increased their stake in their China investment. Today we look at another German brand following in similar foot steps- Adidas.

Citing a growing healthy lifestyle and fitness awareness in China Adidas has moved to invest in strengthening its supply ability in China. Perhaps the chaos and disruption to supply lines and distribution channels in general during the Covid crisis is also playing on their mind.

Their new, automated distribution center will be based in Suzhou catering for their China and Asia Pacific markets. According to Adidas China General Manager Jason Thomas it will “Incorporate some of the world’s most advanced automated logistics technology”.

During the Covid outbreak in China, authorities closed gyms, fitness centres, movie theatres and other places of public gathering. Fitness centres finally reopened around mid . However it is expected that losses suffered during the Closure will be offset as many more Chinese see fitness as key to a healthy lifestyle and better resistance to virus attacks.

Our prediction is the health and fitness industry in China will continue to glow white hot for some time to come. Image courtesy of ZHEN HUAI FOR CHINA DAILY

Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.

No?
Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she do does eat, drink and sleep – sometimes.


Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;

Everlyne-Yu-Uengager

In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.

PRESS TO CALL ME NOW

Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003

CONTACT EVERLYNE

Published by The Bic

Bicyu is a NZ registered, British owned MarTech business based in Beijing providing marketing, tech, education and information services to European, NZ, Australian, UK, African, and Asian firms doing business in China. We work with local ones too. We've been here doing this since 2003. We also incorporate Aim2D and Uengager in our small brand list.

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