Everlyne Yu

Snowpaws: Bic Brands China office cat
Everlyne Yu: CEO / founder Uengager, partner Bicyu - Aim2D

Founder of Uengager, Self Employed Professional China Digital Marketer.
SaaS Evangelist. Public Speaker, Trainer, China Marketing Consultant.

About Everlyne Yu

∗ Public Speaker
∗ Corporate Trainer
∗ China Marketing Guru
∗ SaaS Authority

20+ years hands experience China marketing. Co-founder / director of WPBeijing- [now Bicyu Digital Marketing.] Founder / CEO of Uengager SaaS.

In demand speaker on SaaS and Chinese Customer Engagement, consultant, trainer and influential writer.

Recognised trainer, public speaker on SaaS, search engine and mobile marketing in China

China Marketing Guru

I provide practical advice and support helping brands understand the Chinese digital media landscape, develop effective marketing plans that will help them attract and KEEP Chinese customers.

Corporate Trainer – Lecturer

With over 20 years coal face hands on experience, Everlyne is well positioned to share her experience, knowledge and valuable tips for your marketing team.

∗ Personalised, in-house coaching
∗ Group workshops
∗ Large seminars
∗ WeChat / ZOOM meetings

Informative China Martech workshops, seminars expressly for non tech marketing people.

Call Everlyne + 186-1176-5649 now to bring your marketing team up to speed with tomorrows China MarTech.

Uengager: User Engagement

Everlyne is founder and CEO of Uengager- a team of native Chinese marketing pros with a focus on User Engagement.

As a SaaS evangelist Everlyne is a strong believer in the power and flexibility of SaaS apps in your China business site.

However she is also keenly aware that for many foreign brands, especially those new to China, the range of Chinese apps can be daunting.

Working with Uengager can help smooth and speed up customers journey though your websites resulting in a superior customer service and brand loyalty.

Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.

Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she do does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003


Published by The Bic

Bicyu is a NZ registered, British owned MarTech business based in Beijing providing marketing, tech, education and information services to European, NZ, Australian, UK, African, and Asian firms doing business in China. We work with local ones too. We've been here doing this since 2003. We also incorporate Aim2D and Uengager in our small brand list.

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