Alibaba Attempts to Replicate Taobao Model Overseas


If yu live or have spend ore than a few weeks in China, chances are that Taobao is not unknown to you.
In fact, even if you have never been here, you are probably familiar with the name

If not fear not, as Alibaba is, as our title explains, looking at launching an “out of China” version of its perhaps once was infamous on line e-com shopping mall. On the remote chance you do not

know, Taobao is a smoother, slicker version of Amazon. An online platform where you, as a small seller, or part time pocket money maker can set up a stall and do business.

Taobao in the beginning.

Initially, Alibaba had the dubious reputation of being the best place in the virtual world to buy a knock off of almost anything. But several years ago that all changed. For the better. Alibaba spun of Tmall, an “upscale” platform catering only to global brands- who needed to prove their creds. It is the who’s who of practically every top band in the world.
Taobao meantime, remained true to its basic small dealer model but had a massive clean up.

So, what are the chances of success for Alibaba with a global venture?
Can they successfully sell Taobao to western shoppers?

The obvious question is going to be competition from Amazon.
But while Amazon is huge, it is not quite as polished as Alibaba, and by leveraging their existing Ali Express platform, Alibaba should have to good start in Europe where the A-expres is most popular.

No, competition is not a problem.
And Alibaba have proven in the past they are not afraid of competition.
The real crunch is the difference of shopping habits between Chinese and Europeans. In China, shopping, especially online shopping is an art form. Entertainment and relaxation. Figures show conclusively that the average Ms Wang spends more time on the site than her European Ms Smith.

This artciel from JING DAILY takes up that point and further explains the Alibaba plan in more detail.

Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.

Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she do does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003


Published by The Bic

Bicyu is a NZ registered, British owned MarTech business based in Beijing providing marketing, tech, education and information services to European, NZ, Australian, UK, African, and Asian firms doing business in China. We work with local ones too. We've been here doing this since 2003. We also incorporate Aim2D and Uengager in our small brand list.

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