China Coffee Wars Perking?

Lavazza-s-Flagship-Store-Shanghai

Yum China partners with Lavazza

Just when it seems the latte was lack lustre in China with Luckin’s demise, a new chapter in the battle for coffee in China is brewing.

Ok, enough of the cliches and puns, the story follows.


Yum China partners with Lavazza to launch the Lavazza coffee shop concept in China.

Italian premium coffee maker Lavazza Group has formed a joint venture with Yum China, local operator of KFC and Pizza Hut restaurants, to open Lavazza-branded shops in China.

The pair kicked off the partnership with the launch of their first concept store in Shanghai late last week.

The shop is the first Lavazza-branded one outside of Italy
Read the Press Release: https://www.prnewswire.com/news-releases/yum-china-partners-with-lavazza-to-launch-the-lavazza-coffee-shop-concept-in-china-301049125.html

To chat about your entry into the China market over a cup of coffee, drop our MarTech guru and KOL Everlyne a line- or call her direct.

Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.

No?
Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?
Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;

Everlyne-Yu-Uengager

In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.

PRESS TO CALL ME NOW

Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003

CONTACT EVERLYNE

Published by The Bic

Bicyu is a NZ registered, British owned MarTech business based in Beijing providing marketing, tech, education and information services to European, NZ, Australian, UK, African, and Asian firms doing business in China. We work with local ones too. We've been here doing this since 2003. We also incorporate Aim2D and Uengager in our small brand list.

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