New Food Regulations in China

Chinese woman searching for products in supermarket

China Updates Food Laws

As previously mentioned, China overhauled her food safety regulations beginning of December 2019.

Whilst wide ranging, a notable point is the strengthening of consumer protection.
The new law targets false, misleading or exaggerated marketing claims intended to mislead or confuse shoppers.

This seems to target products that use actors or other non professionals to endorse a product or use false inspection certificates.

The maximum penalty is a fine up to 1 Mill RMB- there is no mention of prison time.
Food safety education for consumers and society at large will be stepped up.

On the surface, this seems a step in the right direction, however, those of us here for some years know that China is not actually short of laws, just the teeth and political will to enforce them. 2020 will be interesting.

For more details: https://www.foodnavigator-asia.com/Article/2019/11/27/Strictest-supervision-and-penalties-China-introduces-strengthened-food-safety-laws

To chat about your 2020 marketing in China, please reach out to Everlyne: bicyu@bicyu.com or call her in Beijing direct.
We are open through to Chinese New Year.

Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.

No?
Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she do does eat, drink and sleep – sometimes.


Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;

Everlyne-Yu-Uengager

In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.

PRESS TO CALL ME NOW

Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003

CONTACT EVERLYNE

Published by The Bic

Bicyu is a NZ registered, British owned MarTech business based in Beijing providing marketing, tech, education and information services to European, NZ, Australian, UK, African, and Asian firms doing business in China. We work with local ones too. We've been here doing this since 2003. We also incorporate Aim2D and Uengager in our small brand list.

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